Vegan FriendlyCruelty-FreeNeutralise Orange Tones & BrassinessWith Toning Blue Pigment & Pro Vitamin B5Take control of your blonde and cool down your colour. Create icy, silver-grey and platinum shades with the Ice White Toning Shampoo. Containing intense blue pigment to neutralize orange and brassy tones, brighten your blonde and achieve a cool, silver-grey shade. With Pro-Vitamin B5 this tone correcting cleanser helps care for and nourish bleached to natural blondes. Why You'll Love It: It leaves hair feeling healthy and nourished while maintaining your blonde tones. The Result: Hair feels clean and soft, and blonde looks bright, bright, bright.
